Tongue Tie Laser Center of Atlanta, led by Dr. Mark Persaud and Amelia Persaud (OTR/L, IBCLC), specializes in treating tongue-tie conditions in infants and children using precise laser procedures. The couple approached us to refresh their branding and website, as their previous design looked unprofessional and disconnected from the high-quality service they offered. Despite their website's appearance, the clinic had built a strong local SEO presence, which had to be preserved during the redesign. Our task was to revamp their logo, brand identity, and website while maintaining their competitive SEO ranking.
The mission of Tongue Tie Laser Center of Atlanta is to offer compassionate, specialized care for infants and children with tongue-tie conditions, ensuring families feel supported and confident in their care. Dr. Persaud and his team aim to improve the lives of their young patients with a gentle and nurturing approach, while also delivering effective laser treatments that resolve feeding issues and improve overall health.
The clinic faced several challenges:
Their previous website was cluttered, unprofessional, and failed to reflect the top-tier care they provided. It was overwhelming to navigate, with too much scientific content that was difficult for parents to digest.
The original logo, designed by Dr. Persaud, lacked the professional touch required to align with their practice’s premium services, but it held emotional significance to the founders.
Despite the website's outdated look, it ranked high in local SEO. We had to ensure that the rebrand and site overhaul did not negatively impact their SEO performance or online visibility.
We developed a new brand identity that better represented the clinic’s warmth and professionalism. The new logo was inspired by the original but modernized to convey care, using a heart, tongue, and smile to represent the nurturing nature of their services. This abstract design maintained the sentimental value of the original logo while elevating it with a professional touch.
The website was completely overhauled, replacing the overwhelming scientific language with clear, accessible information that parents could easily understand. The site now features a simplified user experience, making it easy for visitors to learn about tongue-tie treatments, and it’s optimized for lead generation without losing its strong SEO foundation.
The rebrand and website update have had a significant impact on Tongue Tie Laser Center of Atlanta:
Leads increased up to 300% shortly after the launch, as the new professional and approachable design resonated with families.
The refreshed logo and color palette helped solidify the clinic’s reputation, positioning them as both professional and compassionate in the competitive Atlanta market.
The website's new structure provided a seamless, user-friendly experience that improved patient engagement and trust.
Tongue Tie Laser Center of Atlanta has maintained its high SEO rankings, continuing to attract new patients while presenting a modern, welcoming face to the community.
